Project in progress




Analyze and develop techniques and methods of measuring the content, relationships and structures in the external SM platforms. Analyze and develop monitarización visual models of participation in external platforms to detect SM content, relationships and structures

Analyze and develop detection systems of commercial activities and / or external marketing platforms SM

Develop and develop content detection systems, relationships and structures related to specific brands of external platforms SM



El proyecto DAPIEM, Dynamic Advertising and Product-placement with Interactive E-Commerce for Multimedia tiene como objetivo desarrollar un prototipo de plataforma/sistema software y hardware que permita en tiempo real:

1. Sustituir marcas, productos o mensajes dinámicamente en cualquier tipo de contenidos audiovisual (Cine, TV, Bluray, WebTV), a modo de sistema de product-placement virtual, que permita sustituir productos, marcas o mensajes en función de:

  • La hora del día
  • El mercado geográfico (distintas marcas en distintos países)
  • El radiodifusor (por ejemplo eliminar la publicidad en RTVE)

  • 2. Acceder a través de la plataforma a un servicio de comercio electrónico interactivo en la televisión, que incluya un catálogo dinámico de los elementos que aparecen en la escena/programa/película que sean comercializables.

    Project History


    Mashup-TV project is a system that combines audiovisual content and data information from multiple external sources in order to create a new service, called “Personalise IPTV touristic channel”. That project implies easily a fast integration and benefits from data sources that never were created for the tv-channel production. For example, data sources from administration, government, etc., data information from enterprise and intelligent use of ads. Mashup-tv lies in the richness of interactive functionality as well as the possibility for personalised services and the chance to distribute own media among the “TV tourist community”. “Tourist” consumer acceptance of IP-based television dramatically changes the distribution of audiovisual content in private networks, in our case, hotels. New models for media, software and services are emerging, and this involve the audience itself. This paper focus on aspects of web services, semantic web, enrich IPTV , SMIL 3.0, MPEG-7 and full interaction and personalisation.


    MEDIATUR TSI-020302-2008-5 es un proyecto que empezó el 24 de Septiembre del 2008. Se trata de un proyecto singular estratégico de la Plataforma eNEM (Plataforma Tecnológica Española de Tecnologías Audiovisuales en Red), dentro del Subprograma Plan Avanza I+D 2008-2011. En el proyecto trabajan conjuntamente trece empresas y Universidades del estado, (VILAU, Activa Multimedia, Moviquity, Gesfor, VICOMTech, Gestión Local, Araldi, IBATUR, Integrasys, ADM, San Sebastián Turismo, Universidad de Vigo y la Universidad de las Illes Balears). Se desarrolla una plataforma tecnológica que permite la gestión, personalización y reutilización del contenido multimedia dentro de la cadena de valor turística, y su publicación en un entorno multiformato distribuido. La plataforma permitirá la distribución de contenidos a través de soportes electrónicos para los gestores de destinos (campañas promocionales, ofertas diarias, información de viajes?) así como para las propias oficinas de turismo (pantallas de datos, dispositivos móviles, quioscos digitales interactivos).


    ODITOFI project, On Demand Interactive Television Over the Future Internet (Video On Demand Interactive Future Internet) has as main objective the development of a standard platform (initially the DVB-MHP) of advanced digital television services on-demand and interactive on the basis of the Future Internet infrastructure, ie infrastructure on ultra wideband (greater than 100 Mbps), high-definition multimedia content and integration with advanced services over Internet success.

    Companies and universities that form are IECI, CRTVE, TradiaTelecom, CanalSur, TV3, Net2U, Activa Multimedia, Magicbox, Lambdastream, Optivamedia, SDI Digital, Engel, Investronica, Universidad Politécnica de Madrid, Universidad de Málaga, Universitat de les Illes Balears , Intelia Consulting. Thus, a user with a television or compatible device (with support Freeview, DTT 1.1X-MHP, DVB-IPTV and Internet access) have access to multimedia content that broadcasters such as TVE, Canal Sur and TV3 Internet available, but with quality and format for display on TV, both standard with the possibility of high definition. The technology platform developed standard result of the project will ensure participation in the exploration and development of new services to all actors in the value chain and especially Spanish content industry, unlike proprietary solutions based on devices and closed systems controlled by a single manufacturer, further facilitating the access of all citizens to such services to ensure economies of scale necessary for cost reduction:

  • manufacturing of TVs and Digital TV receivers, high-definition standard interactive support and access to content and services simultaneously over the Internet and Digital TV broadcasting.
  • development of multimedia content in high definition (HD Ready and Full HD)

    AV-MOV is a platform for the provision of information and content in real time to integrated multimodal systems that allows passengers are informed, safe and entertained during the entire trip, using different combinations of transport (bus, metro, train boat ,...).

    Within the framework of R & D Advances applet (included in the Strategic Action Plan for Telecommunications and Information Society, regulated by the Order ITC/464/2008 of 20 February, within the National R + D + i 2008-11), DOMINION TECHNOLOGIES leads a consortium of 13 entities (companies, universities and research organizations) in order to investigate and develop a platform for intelligent automated management, recommendation and publication of multimedia content in real time multimodal transport systems. Extremadura participating in this project through FUNDECYT.

    One Balearia project participants, to the last contract for the development of AV-MOV on the boat for trips by boats Balearia. The first scenario corresponds to the Palma-Ibiza line, short ride. The second stage, to implement the project AV-MOV, corresponds to the Valencia-Palma in the ship Martin Soler. It will be important to differentiate the origin and the return line is not the same as in the Valencia-Palma, the destination is Palma or is Valencia, the audiovisual content will be different.

    The validation scenario allows testing of concepts, such as telematics Balearia ship. Providing audiovisual content and information to passengers.

    degree of customization will provide different information on different TV screens. This means that you can generate different channels of information, depending on where the location of the same and the target audience as path or position of the boat.


    PLIFED project, Future Internet Platform for sporting events, is aimed at developing a set of interactive applications associated with television sports broadcasting in order to improve the viewing experience when attending this type of broadcast, from offering real-time information such as the ability to participate in contests or queries, all controlled the viewer through their remote control, and not as in broadcasting today in which the viewer receives the information on your screen that producer of the TV network considered more important at this time

    participating institutions are: MSL group, CRTVE, La Sexta, Informática El Corte English, Akkub, MagicBox, Universitat de les Illes Balears, Universidad de Málaga, VICOMTECH.

    applications developed in the project will allow for example, that the Spanish viewers to see the statistics and results of Spanish athletes when they want and a tab with data from participants in the test, with which a viewer might be consulting only their favorite sport

    The project covers not only the development of applications but their issue in sports broadcasting on channel RTVE Teledeporte during the Olympics and at sporting events to cover the same sports until the end of 2009

  • support and offer added value in the transmission of sporting events (especially the least? profitable? television) improving the user experience through interactivity in television
  • promote the use of interactivity in television and marketing of interactive DTT receivers through the development and delivery of interactive applications in the sports world
  • Provide support to companies working to develop interactive applications for national and international sporting events. The project will include promotional activities to ensure its viability from the 2010/2011 season
  • Helping to foster and meet non-mainstream sports and their federations using the information displayed by the interactive applications (rules, tips and practice them, contact information for the federations and so on.)


    Project created for a web portal with live data feed provided by a DBMS, which is fed by media transactions and data sent from around the world. The input data come primarily from two sources:
    Data from

  • transmission program to be used by scientists
  • maintenance data system from the intranet BD maintenance exist in the portal that is intended to generate.
    Given this perspective

    have three blocks in the system clearly differentiated the block mobile data transmission, the block of Web service and data storage system.

    After analyzing the alternatives, the tools available, the budget and resources of the team developing the Web service information, the lab last of the Universitat de les Illes Balears, has chosen to develop the system on the J2EE platform in combination with the MySQL DBMS, both of Sun Microsystems